Afternoon all. Today’s dram is another blend, this time from a company called William George Rum, founded by two brothers- Andrew and Richard Nicholls – who named their product after their grandfathers; William Simpson and George Nicholls. From the website: “This exceptional white rum honours the memories of William and George whose love, commitment and sacrifice was unquestionable.” As far as reasons for naming your product go, it’s definitely a power move and (hopefully) speaks to the noble intentions when it comes to producing the finished product.
As does the pedigree of one of its co-creators, the previously mentioned Andrew Nicholls. Previously he was a full time bartender for 18 years, is the rum educator for the Dutch arm of the Wine & Spirit Education Trust, a judge for World’s 50 Best Bars and a member of one of the committee’s for Tales of The Cocktail, a leading US based Foundation aiming to educate, advance and support the global drinks industry. So yeah, pedigree.Continue reading “William George”